Nevertheless, as I said, I don't want to make a habit of criticizing all this here at the blog. But (and you had to know that a "but" was coming) I just want to share one particular advertisement with you. It is an ad for something called Build A Bible, put out by Boardman Holman. You've probably already guessed that it's one of those schemes to package the Scriptures in a new, fresh and "comtemporary" way. You know, no more the somber black leather covers. How about a duct tape Bible, a metal Bible, etc. Well, the "Build A Bible" is a "design system" in which you the consumer "customize" your Bible in the color schemes, textures, and accesories of your choice.
Okay, fine, I guess. But here's the actual "copy" from a print ad for this "Bible design system." We have the lovely Jennifer O'Neill holding up a soft green Bible with a brown leather-ish clasp. She's quoted thus:
What I love about my Build A Bible is that it's just so Me! [That's right, a capital M!] It's the perfect fit. Build A Bible lets me personalize my Bible with the cover styles, colors, textures and accesories that make it a statement of who I am and where I am going. Finally, I can change the look and feel of the most important book I own... whenever and where ever I want.I suppose I shouldn't care. This shouldn't matter to me. But does anyone else feel just a little affronted by this?
1 comment:
I feel exactly the same as you do, Bob. I can barely walk into a Christian bookstore anymore for all the junk on sale. It makes me angry to see people using Christ's name and His word just to make a buck -- or as the case may be, millions of bucks.
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